This self-initiated project was completed shortly after my graduation, inspired by one of Nike’s recent campaigns. The goal was to design a fully responsive webpage that reflects the brand’s dynamic and minimalist visual identity.

I focused on aligning the design with Nike’s core values—simplicity, energy, and premium aesthetics—while ensuring a seamless user experience across both mobile and desktop platforms. I paid particular attention to crafting a smooth scroll flow that guides users through the content intuitively, using carefully chosen design components to present key information clearly and efficiently.

Although this project wasn’t intended for an official launch, it significantly strengthened my user-centered design thinking and deepened my understanding of creating brand-aligned digital experiences.